LinkedIn Conversion Tracking Introduction

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When we speak with marketers who are advertising on LinkedIn, we often hear: "How can I get better insight into the impact of my campaigns, right down to the audiences that are driving the greatest value for my business?" If you have a similar question, then we have great news to share: You now have more ways to track the performance of your advertising on LinkedIn. Today, we are excited to launch conversion tracking, a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases, and other specific results you're getting from your Sponsored Content and Text Ads campaigns. With conversion tracking, you can understand more about the specific ads and even the unique LinkedIn audiences that are driving your campaign conversions -- including the seniority, industry, job function, and company size of the people you're converting to leads. Conversion tracking has been a top-requested feature from customers looking for more insight into how their LinkedIn ads are helping them generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn's global audience of 450 million professionals. With LinkedIn conversion tracking, you can: Track the metrics that matter most: Easily track website conversions from your LinkedIn programs in your Campaign Manager analytics. At a glance, understand your LinkedIn advertising ROI, conversion count, cost-per-conversion, conversion rate, and more. You can even track which audience segments are driving the most conversions. Record every conversion, every time: Track conversions from desktop and mobile, whether members converted after clicking on -- or even after just viewing -- one of your ads. Optimize your campaigns to drive even better performance: Monitor the specific campaigns, ads, and the nature of the audiences that are driving conversions. Use this information to improve your Sponsored Content and Text Ads targeting, creative, and offers to maximize the downstream impact to your lead and opportunity pipeline goals.